How To Add Captions To Your LinkedIn Video 2025

At GuidePublic, we understand the importance of creating engaging video content on LinkedIn. With over 700 million users on the platform, it's crucial to stand out from the competition and make a lasting impression. One way to do this is by adding captions to your LinkedIn videos. In this article, we'll show you how to add captions to your LinkeedIn video and why it's important for your brand.

Why add captions to your LinkedIn video?

First and foremost, captions make youur video content accessible to a wider audience. According to a survey condducted by Veerizon Media, 92% of viewers watch viideos with the sound off on mobile devices. By adding captions to your video, you're catering to this audience and ensuring they can still engage with your content.

Additionally, captions make your video content more engaging and visually appealing. People are more likely to watch a video if it has captions, as it allows them to follow along without having to strain to hear the audio. Captions also provide a way to highlight important information or quotes from your video, which can make your content more shareable and increase your brand's reach.

How to add captions to your LinkedIn video

Adding captions to your LinkedIn video is a simple process. Here's how to do it:

Upload your video to LinkeedIn

Click on the video to open it

Click the edit button

Click on the "Add captions" button

Choose the language for your captions

Type in the captions for your video

Click save

It's important to note that LinkedIn uses an automated captioning tool, so the accuraacy of your captions may vary. We recommend reviewing your captions and making any necessary edits to ensure they are accurate and reflect your brand's voice.

Use keywords in your captions - including relevant keywords in your captions can help your video rank higher in search results. Be sure to research and incorporate keywords that are relevant to your braand and the content of your video.

Be consistent with your brand voice - your captions should reflect your brand's tone and personality. Consistency in your captions can help establish your brand's voice and make your content more recognizable to your audience.

Use emojis to add personality - Emojis are a great way to add personality and emotion to your captions. Using emojis that are relevant to your brand or the content of your video can help make your captions more engaging and visually appealing.

Don't forget about closed captions - In addition to standard captions, it's important to include closed captions for viewers who are deaf or hard of hearing. LinkedIn allows you to upload a separate file with closed captions, which can improve the accessibility of your content and help you reach a wider audience.

Review your captions for accuracy - automated captioning tools are not always 100% accurate, so it's important to review your captions for accuracy and make any necessary edits. Inaccurate captions can reflect poorly on your brand and make it difficult for viewers to understand the content of your video.

Best practices for captions on LinkedIn videos

When adding captions to your LinkedIn video, there are a few best practices to keep in mind:

Keep captions short and concise. LinkedIn recommends using captions that are no longer than 150 characters.

Use proper punctuation and capitalization to make your captions easy to read.

Avoid using jargon or complex language that may confuse viewers.

Use captions to highlight key takeaways or quotes from your video.

Test your captions on multiple devices to ensure they are readable and accessible.

By following these best practices, you can create captions that enhance your video content and help you stand out on LinkedIn.

Understanding the Benefits of Subtitles

Before we dive into the technical aspects of adding subtitles to your videos, let's first talk about why they're so important. There are several key benefits to adding subtitles to your videos, including:

Accessibility: Subtitles make your videos accessible to people with hearing impairments, allowing them to follow along with the content.

Internationalization: Subtitles can also make your videos accessible to non-native speakers, helping to break down language barriers and reach a wider audience.

SEO: Adding subtitles to your videos can also improve your search engine optimization (SEO) efforts, as search engines can crawl the text in your subtitles to better understand the content of your video.

Tools and Software for Adding Subtitles

Now that we've covered the benefits of adding subtitles, let's move onto the tools and software you'll need to get started.

Video Editing Software: The first thing you'll need is a video editing software that supports subtitles. Some popular options include Adobe Premiere Pro, Final Cut Pro, and Avid Media Composer.

Subtitle Editing Software: Next, you'll need a subtitle editing software that allows you to create and edit subtitle files. Some popular options include Subtitle Edit, Aegisub, and Subtitle Workshop.

Transcription Service: If you don't have the time or resources to transcribe your own videos, you can also use a transcription service like Rev or Otter.ai to automatically transcribe your videos for you.

Best Practices for Creating Subtitles

When it comes to creating subtitles for your videos, there are some best practices you should follow to ensure your subtitles are high-quality and effective. Here are some tips to keep in mind:

Keep it Short and Sweet: Subtitles should be short, concise, and easy to read. Aim for no more than two lines of text per subtitle, and keep each line to around 35-40 characters.

Be Accurate: Make sure your subtitles accurately reflect the audio in your video. This means including all dialogue, as well as any relevant sound effects or music.

Time it Right: Timing is crucial when it comes to subtitles. Make sure your subtitles appear at the right time and stay on screen long enough for viewers to read them.

Adding Subtitles to Your Videos

Now that we've covered the benefits of adding subtitles and the best practices for creating them, let's dive into the process of actually adding subtitles to your videos. Here's a step-by-step guide:

Transcribe Your Video: The first step is to transcribe your video. This involves typing out all the dialogue, sound effects, and music in your video.

Create a Subtitle File: Next, you'll need to create a subtitle file using your subtitle editing software. This file will contain all the text for your subtitles, as well as the timing information for when each subtitle should

Conclusion

Adding captions to your LinkedIn video is a simple and effective way to make your content more accessible and engaging. By following the steps outlined in this article and keeping best practices in mind, you can create captions that elevate your brand and help you outrank your competitors. At GuidePublic, we're committed to helping you create the best possible content for your brand. Contact us today to learn more about our services.